by lonmower | May 13, 2012 | Marketing, Uncategorized
The “If you build it, they will come” mentality only works in the movies. You have an amazing website and sales tool but your prospects need to find it first. Whether your company utilizes direct mail, email campaigns, traditional or outdoor advertising, make sure...
by lonmower | Jun 28, 2009 | Business, Uncategorized
Last week Zimmerman Company announced that its corporate identity and stationery package design for client, John McDonald Company, received an International Award of Distinction in the 15th Annual Communicator Awards. The 2009 Communicator Awards received thousands...
by lonmower | Mar 16, 2009 | Branding, Uncategorized
Strong competition and decreased spending across industries has forced consumers and businesses to make tough decisions when faced with choosing one company or product over another. Research shows that brand recollection along with perceived reputation and experience...
by lonmower | Dec 13, 2008 | Branding, Uncategorized
The current state of the economy has tightened marketing and advertising budgets. But where do you turn for exposure when traditional methods blow the budget? To ensure that companies don’t fade away from a consumers short lived memory, more and more companies are...
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